About Me

So you want to know who I am, eh?

Lucky you (mostly lucky me).

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I am fascinated by the question why. Why this, why that, why call me when you can text me (for example). I love to learn and understand why things are the way they are.

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I am a first-generation Ukrainian-Israeli-American and speak 4 languages, as well as some conversational Canadian. I am a 'retired' soccer player, an avid stamp collector, a historian, and that guy that says "surprise me" when ordering a beer. I love to travel, ski, make Shakshuka, and people-watch at cafes. 

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I am an aspiring brand strategist eager to add value to the world. If you have any questions, comments, or want an excuse to take a break from the project you are working on, I would love to talk to you :)